Vancouver's first FreshCo discount grocery store opens at 1154 West Broadway
The 29,000-square-foot Sobeys-owned store opened November 12 in the former Toys 'R' Us building in Fairview, bringing a budget grocery option to the Central Broadway district.
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Vancouver's first FreshCo discount grocery store opened on November 12 at 1154 West Broadway in the Fairview neighbourhood, bringing a budget-priced grocery option to the Central Broadway district.
The 29,000-square-foot store is owned by Sobeys and occupies the former Toys 'R' Us building at the southeast corner of Alder Street and West Broadway, beneath the landmark BowMac sign. The Toys 'R' Us opened there in 1997 and closed in 2025. The store is open daily from 7 a.m. to 10 p.m., closed Christmas Day, with two hours of free rooftop parking, according to Daily Hive's reporting on the opening.
What the store carries
FreshCo stocks fresh produce, meat, refrigerated and frozen foods, pantry staples, baked goods, and international foods from South Asia, the Caribbean and Europe. The chain is Sobeys' budget-focused banner. Daily Hive reported this is the first FreshCo inside the City of Vancouver, bringing the chain's Lower Mainland total to 12 locations. The previous 11 locations were in other municipalities.
Broadway transit context
The store sits in the Central Broadway district, within walking distance of several bus routes. The building is about a 12-minute walk from the future South Granville Station and about 8 minutes from the future Oak-VGH Station, both on the Millennium Line Broadway extension. Daily Hive reported that extension is expected to open in late 2027. Rooftop parking with two hours free is available for those arriving by car.
The Fairview area and Central Broadway have seen a number of changes along the corridor as the new subway line takes shape. Daily Hive also reported that another grocery store, Loblaws City Market, opened above a future SkyTrain station on the same Broadway corridor.
Residents in Fairview and surrounding neighbourhoods can visit the store at 1154 West Broadway today, with daily hours from 7 a.m. to 10 p.m.
Questions this story answers
Where is the new FreshCo in Vancouver?
The new FreshCo is at 1154 West Broadway, on the southeast corner of Alder Street and West Broadway in the Fairview neighbourhood of Vancouver. The building is located in the Central Broadway district beneath the historic BowMac sign.
When did the FreshCo at 1154 West Broadway open?
The FreshCo at 1154 West Broadway opened on Thursday, November 12, 2026. It is Vancouver's first FreshCo location, according to Daily Hive's reporting. The store is open daily from 7 a.m. to 10 p.m., closing only on Christmas Day, with rooftop parking available.
What are the FreshCo West Broadway hours?
The FreshCo at 1154 West Broadway is open daily from 7 a.m. to 10 p.m. The store is closed on Christmas Day. A rooftop parking lot at the location offers two hours of free parking for customers, and the store is within walking distance of frequent bus routes along Broadway.
Who owns FreshCo?
FreshCo is owned by Sobeys, a major Canadian grocery chain. The West Broadway location is the first FreshCo to open in the City of Vancouver. Across the Lower Mainland, the chain now has 12 locations with the addition of this store, according to Daily Hive's reporting.
What was at 1154 West Broadway before FreshCo?
A Toys 'R' Us occupied the building at 1154 West Broadway from 1997 until it closed in 2025. The FreshCo now occupies the same 29,000-square-foot space, beneath the landmark BowMac sign at the intersection of Alder Street and West Broadway.
What does FreshCo sell?
FreshCo stocks fresh produce, meat, refrigerated and frozen foods, pantry staples, baked goods, and international foods from South Asia, the Caribbean and Europe. The chain is positioned as a budget-friendly option by its owner Sobeys, according to Daily Hive's reporting.
Is there parking at the FreshCo on West Broadway?
Yes. The store has a rooftop parking lot at 1154 West Broadway with two hours of free parking for customers, according to Daily Hive. The store is also within walking distance of several bus routes on Broadway.
How close is the FreshCo to SkyTrain?
The store at 1154 West Broadway is about 12 minutes on foot from the future South Granville Station and about 8 minutes from the future Oak-VGH Station, both on the Millennium Line Broadway extension. Daily Hive reported that extension is expected to open in late 2027.
Sources
The pages this story draws on. Open one to check a claim yourself.
- Daily Hive: Vancouver's first FreshCo opens at 1154 West Broadwaydailyhive.com
- Vancouver Is Awesome: Sneak peek of the new FreshCovancouverisawesome.com
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