---
title: "Vancouver's first FreshCo discount grocery store opens at 1154 West Broadway"
description: "The 29,000-square-foot Sobeys-owned store opened November 12 in the former Toys 'R' Us building in Fairview, bringing a budget grocery option to the Central Broadway district."
canonical_url: "https://voche.me/news/freshco-west-broadway-fairview-opens-november-2026"
last_updated: "2026-11-13T01:59:50.116Z"
---

Vancouver's first FreshCo discount grocery store opened on November 12 at 1154 West Broadway in the Fairview neighbourhood, bringing a budget-priced grocery option to the Central Broadway district.

The 29,000-square-foot store is owned by Sobeys and occupies the former Toys 'R' Us building at the southeast corner of Alder Street and West Broadway, beneath the landmark BowMac sign. The Toys 'R' Us opened there in 1997 and closed in 2025. The store is open daily from 7 a.m. to 10 p.m., closed Christmas Day, with two hours of free rooftop parking, according to Daily Hive's reporting on the opening.

## What the store carries

FreshCo stocks fresh produce, meat, refrigerated and frozen foods, pantry staples, baked goods, and international foods from South Asia, the Caribbean and Europe. The chain is Sobeys' budget-focused banner. Daily Hive reported this is the first FreshCo inside the City of Vancouver, bringing the chain's Lower Mainland total to 12 locations. The previous 11 locations were in other municipalities.

## Broadway transit context

The store sits in the Central Broadway district, within walking distance of several bus routes. The building is about a 12-minute walk from the future South Granville Station and about 8 minutes from the future Oak-VGH Station, both on the Millennium Line Broadway extension. Daily Hive reported that extension is expected to open in late 2027. Rooftop parking with two hours free is available for those arriving by car.

The Fairview area and Central Broadway have seen a number of changes along the corridor as the new subway line takes shape. Daily Hive also reported that another grocery store, Loblaws City Market, opened above a future SkyTrain station on the same Broadway corridor.

Residents in Fairview and surrounding neighbourhoods can visit the store at 1154 West Broadway today, with daily hours from 7 a.m. to 10 p.m.

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